Released on: June 12, 2008, 8:17 am

Press Release Author: Jerusalem Stone Co.

Industry: Construction

Press Release Summary: Stone Importer Honors Beauty and Tradition of the Holy Land

Press Release Body:

This fact does not seem to change. A visionary businessman has decided to bring the
legend and history of possibly the most famous region in the world to the U.S., by
importing stone direct from family-owned quarries in Israel (www.jerusalemstonecompany.com). For
over 5,000 years, stone from these quarries has been used to build the resilient
city of Jerusalem. Gill Lobel's passion is to assure that the exquisite stone
educates and open doors to understanding between political and religious groups.

"Jerusalem is the nexus of the Abrahamic religious traditions. This is vitally
important to Jews, Christians and Muslims," explains Lobel who visited Jerusalem
often as a child always admiring the stone in the buildings and the legendary
"Wailing Wall". "One does not have to be religious to appreciate the appeal and
historical significance of the stone. This stone has a unique power, so it adds an
ethereal quality to wherever it is used."

On a trip years ago, Lobel realized that the very stone from which Jerusalem is
built is an affordable and beautiful alternative to granite or marble. Jerusalem Stone, a
durable limestone developed over millions of years of ocean water, sand, and shells
coming together to create a durable stone. Each variety reflects its own unique hue:
bone, gold, grey and rose. Much of the stone contains million year old fossils which
add to its depth of beauty. The family purchased quarries in Israel.

"When I touch this ancient stone, I feel the pulse of history. I believe that if the
stone could speak, the amazing story of the region would be brought to the
forefront," explains Lobel who sells to builders, homeowners, businesses, churches
and synagogues who choose the stone to enrich their facilities. "My vision is to
offer an affordable alternative to marble or granite while bringing something
historically important and timeless from the Middle East to America."

Jerusalem is known as "The
City of Gold" because reflections of the sun on the stone create a golden glow
across the entire town. Even today, the building code in Jerusalem regulates that
all new buildings must use the stone in construction or as a facade in order to keep
the city historically consistent.

Lobel's imports the stone direct from his family's quarries in the Negev desert and
the Galil region to North America. This makes the stone more affordable than many
commonly used stone materials. He supplies to a number of dealers in the U.S. His
passion is to help consumers find ways to utilize the stone in their homes or in
their houses of worship thus bringing a bit of history to each project inspiring
discussion and reflection.

Web Site: http://www.jerusalemstonecompany.com/stone.html

Contact Details:
Susan Carskadon
303-329-8476
Sales Contact:
Contact us about c
www.jerusalemstonecompany.com